About My Company
It was in this time period that I promoted the great changes that were gradually to favor the shift from a small family business to a nationwide industrial organization. The structure of the company was enlarged and a distribution network that covered all of Italy was created. The look of the packaging was improved and investments in advertising campaigns were increased. In 1990, I starred in my own advertisements to personally guarantee the quality and excellent taste of my products.
Today, my company, Giovanni Rana, is the unchallenged leader in the European fresh pasta market. It has reached this important landmark by continuously aiming at innovation and superior quality and by consolidating the strength of a brand that for decades has been able to gain the trust of millions of consumers.
My dream has come true! Giovanni Rana is now a European achievement! I have the ambition to expand to the whole world according to a model that my son, Gian Luca Rana, likes to call a “pocket multinational.” We are a big company, the only one in this category, that has developed on an international scale. Moreover, we are centered on quality, technology, and development but never lose sight of our own traditional values.previous page 1 | 2